{
  "id": 15721537,
  "title": "The ‘Four Ps’ of business are not wrong, just outnumbered",
  "url": "https://urgent.news/2026/10/20/the-four-ps-of-business-are-not-wrong-just-outnumbered-15721537",
  "topic": "world",
  "section": "World",
  "published": "2026-10-20T07:02:00.000Z",
  "source": {
    "name": "Bangkok Post",
    "slug": "bangkok-post",
    "url": "https://www.bangkokpost.com/business/general/3340343/the-four-ps-of-business-are-not-wrong-just-outnumbered"
  },
  "original_language": "en",
  "account": null,
  "summary": "A few months ago I sat through a marketing plan presentation that could have been delivered, almost word for word, in 1975. The product positioning was sharp. The pricing tiers were modelled to the decimal. Distribution was mapped channel by channel. The promotional calendar was colour-coded for the year ahead.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}