{
  "id": 15720239,
  "title": "Marco Bassetti Says Banijay Has Spent $1.1B On “Creativity” In Four Years But Warns U.S. Giants Must Reward European Producers",
  "url": "https://urgent.news/2026/10/20/marco-bassetti-says-banijay-has-spent-1-1b-on-creativity-in-four",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-20T07:22:11.000Z",
  "source": {
    "name": "Deadline",
    "slug": "deadline",
    "url": "https://deadline.com/2026/10/marco-bassetti-mia-market-1237167415/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Banijay Entertainment CEO Marco Bassetti has revealed a €1B ($1.1B) spend on “creativity” over the past four years, but has warned of trouble ahead if Hollywood studios don’t provide better “rewards” for European producer. The Italian-born exec outlined the spend, which is a significant outlay for an independent producer, during a session at Rome’s MIA […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}