{
  "id": 15712751,
  "title": "WPP AI chief says AI will start shopping for you, changing how brands advertise",
  "url": "https://urgent.news/2026/10/20/wpp-ai-chief-says-ai-will-start-shopping-for-you-changing-how-brands-15712751",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-20T04:00:01.000Z",
  "source": {
    "name": "CNBC",
    "slug": "cnbc",
    "url": "https://www.cnbc.com/video/2026/10/20/wpp-ai-chief-daniel-hulme-on-ai-agents-advertising-and-creativity.html"
  },
  "original_language": "en",
  "account": null,
  "summary": "WPP Chief AI Officer Daniel Hulme joins Arjun Kharpal to explore how AI is transforming advertising, from creative campaigns and audience insights to AI agents that could one day shop and make recommendations for us. They also discuss AI safety, testing and the future of human creativity.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}