{
  "id": 15709832,
  "title": "In the crowded OTT market, female-led shows are winning the game",
  "url": "https://urgent.news/2026/10/20/in-the-crowded-ott-market-female-led-shows-are-winning-the-game",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-10-20T05:18:44.000Z",
  "source": {
    "name": "Live Mint",
    "slug": "live-mint",
    "url": "https://www.livemint.com/news/female-led-web-series-ott-market-viewership-india-11792429698787.html"
  },
  "original_language": "en",
  "account": "The Indian over-the-top (OTT) market, traditionally dominated by male viewers, is witnessing a shift in favor of female-led content. Despite men making up 60% of OTT audience, web originals with female protagonists are gradually gaining traction. Journalist Lata, who has been covering the media and entertainment industry for over a decade, highlights this trend. She points out that while the OTT business is slowing down, southern movies continue to gain popularity. Lata, a graduate of Columbia School of Journalism and author of a book on the entertainment business, emphasizes the importance of experiencing content firsthand over relying on celebrity tweets or company releases.",
  "summary": "Shows with a female protagonist are scarce, and this scarcity has become an advantage.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}