{
  "id": 157064,
  "title": "Web3 is not dead, it is finally growing up: What will define the next generation of Web3 companies",
  "url": "https://urgent.news/2026/08/05/web3-is-not-dead-it-is-finally-growing-up-what-will-define-the-next",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-05T02:45:07.000Z",
  "source": {
    "name": "e27",
    "slug": "e27",
    "url": "https://e27.co/web3-is-not-dead-it-is-finally-growing-up-what-will-define-the-next-generation-of-web3-companies-20260804/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Web3, once hailed as the future of everything and simultaneously criticized as a dead end, is evolving beyond its turbulent past. The industry is no longer defined by the rapid launch of tokens or speculative price surges, but rather by the ability of companies to build sustainable, valuable businesses. The next generation of Web3 companies will focus on creating products that remain useful and valuable even when tokens lose their speculative value. Revenue and retention will take precedence over vanity metrics like follower counts and wallet connections. As the market becomes more commercially disciplined, investors will scrutinize active users, customer retention, transaction quality, acquisition costs, and the frequency of return visits. Ultimately, the success of Web3 companies will depend on their ability to create genuine, lasting demand for their products, rather than relying solely on token incentives.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}