{
  "id": 15703853,
  "title": "Fashion’s Next Growth Opportunity Isn’t Gen Z",
  "url": "https://urgent.news/2026/10/20/fashions-next-growth-opportunity-isnt-gen-z",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-20T04:30:00.000Z",
  "source": {
    "name": "Business of Fashion",
    "slug": "business-of-fashion",
    "url": "https://www.businessoffashion.com/articles/retail/fashion-retail-older-shoppers-multigenerational-marketing/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Brands like Evereve, Ulla Johnson and Frances Valentine are courting older shoppers with spending power and brand loyalty, without sacrificing their youth appeal.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}