{
  "id": 15702879,
  "title": "Finns rank Kone as most reputable company, Temu and Shein least",
  "url": "https://urgent.news/2026/10/20/finns-rank-kone-as-most-reputable-company-temu-and-shein-least",
  "topic": "world",
  "section": "World",
  "published": "2026-10-20T05:03:33.000Z",
  "source": {
    "name": "Yle News Finland",
    "slug": "yle-news-finland",
    "url": "https://yle.fi/a/74-20252257?origin=rss"
  },
  "original_language": "en",
  "account": "Finland's leading lift and escalator manufacturer, Kone, emerged as the country's most reputable company in the latest Reputation & Trust survey. The survey, which asked 11,240 respondents to rate companies on a five-point scale, saw Kone score 4.01, indicating excellent reputation across all aspects. Forest machine manufacturer Ponsse came in second with a score of 4.00, followed by food and confectionery company Fazer with 3.97.\n\nOther notable movements in the rankings included grocery chain K-Group, which surpassed retail rival S-Group, and Finland's postal service Posti, which saw a significant improvement in brand reputation, reaching a score of 3.97. Posti's upward trajectory was highlighted as one of the biggest gains in brand reputation the survey has observed.\n\nAt the opposite end of the spectrum, Chinese discount retail platforms Temu and Shein were ranked as the least reputable companies in Finland. Temu's reputation worsened this year, sitting at 2.09, while Shein took the bottom spot with a score of 1.85. This decline in reputation for Temu is even more pronounced compared to other Nordic countries, with its Finnish reputation being the weakest among Sweden, Norway, and Denmark. The survey suggests that Finns are more critical of companies selling fast fashion and junk compared to citizens of other Nordic countries.",
  "summary": "The annual survey saw big gains this year for Kone, Posti and the K-Group.",
  "key_points": [
    "Kone ranks highest in Finland's Reputation & Trust survey with 4.01 score",
    "Temu and Shein named least reputable companies in Finland with scores 2.09 and 1.85",
    "Posti's brand reputation improved significantly, reaching 3.97 in survey"
  ],
  "editors_take": "The stark contrast between domestic industrial leaders and Chinese discount retailers suggests that Finnish consumers prioritize established local brands over the low-cost fast fashion and junk goods models.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}