{
  "id": 15697080,
  "title": "Apple “Pro and Tell” Event Officially Set For 29 October 2026",
  "url": "https://urgent.news/2026/10/20/apple-pro-and-tell-event-officially-set-for-29-october-2026",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-10-20T03:30:30.000Z",
  "source": {
    "name": "Lowyat.NET",
    "slug": "lowyat-net",
    "url": "https://www.lowyat.net/2026/407882/apple-pro-and-tell-29-october-2026/"
  },
  "original_language": "en",
  "account": "Apple has officially announced its upcoming \"Pro and Tell\" event, set to take place on 29 October 2026 in Los Angeles. This event follows the recent \"Welcome Home\" launch for the company's smart home products. Senior Vice President of Worldwide Marketing Greg Joswiak hinted at the event via a teaser video on X, stating, \"I can't wait to pro and tell next week.\" The invite, which was sent to the media, confirms the event's tagline and location, with the time difference resulting in the event occurring at 1 AM the following day, 29 October 2026, for those in US time zones. Apple will host an Apple Experience rather than a traditional keynote. While the company has not officially disclosed the products that will be unveiled, industry rumors suggest that the MacBook Pro lineup, featuring OLED touchscreens, the Dynamic Island, and thinner designs, along with the M5 Pro and M5 Max chips, will be the main focus. Other potential announcements include a new iMac, an entry-level 14-inch MacBook Pro, and a refreshed iPad mini with an OLED display. A reworked speaker system, the A20 Pro chip, and a repositioned front-facing camera are also rumored to be part of the lineup. However, readers should treat these details with caution, as Apple has yet to confirm or deny the rumors.",
  "summary": "As previous leaks have predicted, October has shaped up to be a busy month for Apple, with the brand hosting its “Welcome Home” launch event for its smart home products last week. But the party is not over yet, as the American tech giant has announced another event, which is happening pretty soon. Apple Senior […] The post Apple “Pro and Tell” Event Officially Set For 29 October 2026 appeared…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}