{
  "id": 15692935,
  "title": "2.5 Million Creators, One Music Economy. Who Earns When Songs Go Viral?",
  "url": "https://urgent.news/2026/10/20/2-5-million-creators-one-music-economy-who-earns-when-songs-go-viral",
  "topic": "world",
  "section": "World",
  "published": "2026-10-20T02:52:13.000Z",
  "source": {
    "name": "NDTV",
    "slug": "ndtv",
    "url": "https://www.ndtv.com/business-news/india-content-creators-music-economy-who-earns-when-songs-go-viral-12194228"
  },
  "original_language": "en",
  "account": null,
  "summary": "Over 80,000 brands and five lakh creators in India make branded content. The opportunity is worth around Rs 1,500 crore.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}