{
  "id": 15692672,
  "title": "Hankook Tire extends Ballon d'Or partnership for 3rd straight year",
  "url": "https://urgent.news/2026/10/20/hankook-tire-extends-ballon-dor-partnership-for-3rd-straight-year-15692672",
  "topic": "world",
  "section": "World",
  "published": "2026-10-20T03:37:03.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times-koreatimes",
    "url": "https://www.koreatimes.co.kr/business/companies/20261020/hankook-tire-extends-ballon-dor-partnership-for-3rd-straight-year"
  },
  "original_language": "en",
  "account": "Hankook Tire has reaffirmed its commitment to global football by extending its sponsorship of the prestigious Ballon d'Or award for an unprecedented third consecutive year. This year's ceremony marks the 70th anniversary of the award, which was first held in London. Hankook Tire & Technology, a division of Hankook & Company Group, will once again provide sponsorship for the 2026 Ballon d'Or event, scheduled for October 26 at the London Palladium Theatre.\n\nFounded in 1956 by France Football magazine, the Ballon d'Or is considered one of the highest individual accolades in the sport, recognizing players for their outstanding performances in the previous season. Since 2024, France Football, now part of the L'Équipe Group, has organized the awards in collaboration with UEFA. This year's ceremony will take place in London for the first time, honoring the award's 70-year history and paying tribute to Stanley Matthews, the inaugural Ballon d'Or winner in 1956. The event will also announce the successors to last year's winners, Aitana Bonmatí and Ousmane Dembélé.",
  "summary": "Hankook Tire is extending its presence in global football as it returns for a third consecutive year as an official sponsor of the Ballon d’Or, with this year’s ceremony marking the award’s 70th anniversary and its first edition in London. Hankook Tire & Technology, part of Hankook & Company Group, said it will sponsor the 2026 Ballon d’Or ceremony, scheduled for Oct. 26 at the London Palladium…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "Daily Post Nigeria",
        "title": "Cristiano Ronaldo leading race for greatest Ballon d'Or win of all time",
        "url": "https://urgent.news/2026/10/19/cristiano-ronaldo-leading-race-for-greatest-ballon-dor-win-of-all-time",
        "published": "2026-10-19T06:25:39.000Z"
      },
      {
        "outlet": "The Korea Times",
        "title": "Hankook Tire extends Ballon d'Or partnership for 3rd straight year",
        "url": "https://urgent.news/2026/10/20/hankook-tire-extends-ballon-dor-partnership-for-3rd-straight-year",
        "published": "2026-10-20T03:02:04.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}