{
  "id": 15689039,
  "title": "Hankook Tire extends Ballon d'Or partnership for 3rd straight year",
  "url": "https://urgent.news/2026/10/20/hankook-tire-extends-ballon-dor-partnership-for-3rd-straight-year",
  "topic": "world",
  "section": "World",
  "published": "2026-10-20T03:02:04.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times",
    "url": "https://www.koreatimes.co.kr/business/companies/20261020/hankook-tire-extends-ballon-dor-partnership-for-3rd-straight-year"
  },
  "original_language": "en",
  "account": "Hankook Tire has renewed its commitment to global football by extending its sponsorship of the prestigious Ballon d'Or award for an unprecedented third consecutive year. This significant move comes as the iconic event celebrates its 70th anniversary and marks its inaugural staging in the bustling city of London.\n\nAs part of Hankook & Company Group, Hankook Tire & Technology will once again proudly support the 2026 Ballon d'Or ceremony, set to take place on October 26 at the historic London Palladium Theatre. The Ballon d'Or, established in 1956 by the esteemed French football magazine France Football, stands as one of the most coveted individual accolades in the sport, honoring players based on their outstanding performances during the previous season.\n\nIn recent years, France Football, now a part of the L'Équipe Group, has taken on the responsibility of organizing the awards in collaboration with UEFA. This year's ceremony, however, marks a historic milestone as it is held for the first time in London, honoring the award's 70-year legacy and paying homage to the legendary England international, Stanley Matthews, who made history by winning the inaugural Ballon d'Or in 1956.\n\nLooking ahead, the ceremony will also recognize the rising stars who will step into the spotlight alongside the previous year's winners, Aitana Bonmatí and Ousmane Dembélé. Hankook Tire's continued support for this illustrious event underscores the company's unwavering dedication to the sport and its commitment to celebrating football's finest talents.",
  "summary": "Hankook Tire is extending its presence in global football as it returns for a third consecutive year as an official sponsor of the Ballon d’Or, with this year’s ceremony marking the award’s 70th anniversary and its first edition in London. Hankook Tire & Technology, part of Hankook & Company Group, said it will sponsor the 2026 Ballon d’Or ceremony, scheduled for Oct. 26 at the London Palladium…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "Daily Post Nigeria",
        "title": "Cristiano Ronaldo leading race for greatest Ballon d'Or win of all time",
        "url": "https://urgent.news/2026/10/19/cristiano-ronaldo-leading-race-for-greatest-ballon-dor-win-of-all-time",
        "published": "2026-10-19T06:25:39.000Z"
      },
      {
        "outlet": "The Korea Times",
        "title": "Hankook Tire extends Ballon d'Or partnership for 3rd straight year",
        "url": "https://urgent.news/2026/10/20/hankook-tire-extends-ballon-dor-partnership-for-3rd-straight-year-15692672",
        "published": "2026-10-20T03:37:03.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}