{
  "id": 15685806,
  "title": "K-beauty expo to open this week in Cheongju",
  "url": "https://urgent.news/2026/10/20/k-beauty-expo-to-open-this-week-in-cheongju-15685806",
  "topic": "world",
  "section": "World",
  "published": "2026-10-20T02:22:03.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times-koreatimes",
    "url": "https://www.koreatimes.co.kr/business/20261020/k-beauty-expo-to-open-this-week-in-cheongju"
  },
  "original_language": "en",
  "account": "North Chungcheong Province announced plans to host its annual Cosmetics & Beauty Expo in Cheongju this week. The event, titled Cosmetics & Beauty Expo Osong Korea 2026, is set to take place from Thursday to Saturday in Osong, a district located 83 kilometers south of Seoul. The primary objective of the expo, as stated by the provincial government, is to connect local companies with international buyers through a business-to-business (B2B) focus. The theme for this year's expo, \"K-Beauty Osong seeks growth along with global partners,\" highlights its aim to facilitate growth and partnerships in the K-beauty industry. With over 250 companies expected to participate, the event promises to be the largest edition yet. Director-general of the provincial government's bureau of biologics, food, and drugs, Jang Woo-sung, emphasized the opportunities the expo offers for local companies to expand into overseas markets. Visitors to the expo will have the chance to experience K-beauty products firsthand. The annual expo in Cheongju has been held since 2013, with the exception of 2014. To ensure a successful event, the provincial government has partnered with the Korea Trade-Investment Promotion Agency (KOTRA) to invite 200 foreign exhibitors.",
  "summary": "North Chungcheong Province said Tuesday it will hold its annual cosmetics and beauty expo in Cheongju to help Korean companies expand exports of cosmetics and other beauty products. The Cosmetics & Beauty Expo Osong Korea 2026 will run from Thursday to Saturday in Osong, a district of Cheongju, 83 kilometers south of Seoul. The event aims to connect local companies with international buyers,…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "Yonhap News",
        "title": "K-beauty expo to open this week in Cheongju",
        "url": "https://urgent.news/2026/10/20/k-beauty-expo-to-open-this-week-in-cheongju",
        "published": "2026-10-20T01:38:08.000Z"
      },
      {
        "outlet": "The Korea Times",
        "title": "K-beauty expo to open this week in Cheongju",
        "url": "https://urgent.news/2026/10/20/k-beauty-expo-to-open-this-week-in-cheongju-15681948",
        "published": "2026-10-20T01:52:03.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}