{
  "id": 15672845,
  "title": "Data-driven Public Relations Practice Key to Business Sustainability in Banking",
  "url": "https://urgent.news/2026/10/19/data-driven-public-relations-practice-key-to-business-sustainability",
  "topic": "world",
  "section": "World",
  "published": "2026-10-19T23:36:00.000Z",
  "source": {
    "name": "This Day",
    "slug": "this-day",
    "url": "https://www.thisdaylive.com/2026/10/20/data-driven-public-relations-practice-key-to-business-sustainability-in-banking/"
  },
  "original_language": "en",
  "account": "Public relations professionals in the finance industry must shift from relying on intuition and experience to embracing research, analytics, and tangible results to safeguard trust and ensure business longevity, as emphasized in a webinar focused on data-driven public relations and sustainability in investment banks. Hosted by Mr. Victor Adaha under the Pan-Atlantic University (PAU) Project Based Internship (PBI) Programme, the keynote speaker, Dr. Samuel Ayetutu, Chairman of the Nigerian Institute of Public Relations (NIPR) Lagos State Chapter, identified trust as the core product investment banks offer and positioned PR as the function tasked with establishing credibility and confidence. Ayetutu advocated for \"intelligent communicators\" in finance who base their decisions on data instead of gut feelings. His presentation centered around three key pillars: trust, data as a predictive tool, and the importance of data-savvy communicators.\n\nAddressing the audience were Mr. Olalekan Otun, Executive Director of Minds & Brains Media & Events Limited, who elaborated on how data-driven PR bolsters sustainability in investment banks. He identified five ways data-driven PR contributes to the sustainability of these institutions: enhancing investor confidence via stakeholder surveys, feedback analysis, and stakeholder mapping to uncover worries about transparency and governance; supporting Environmental, Social, and Governance (ESG) responsibilities through verifiable sustainability performance and preventing greenwashing; reinforcing strategic management and excellence theory by positioning PR as a source of intelligence for organizational decision-making.",
  "summary": "Communication professionals in the financial sector must move beyond intuition and experience and adopt research, analytics and measurable outcomes if they are to protect trust and sustain their businesses. This",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}