{
  "id": 15672035,
  "title": "Disney EVP Brent Woodford sells $318,958 in company stock",
  "url": "https://urgent.news/2026/10/19/disney-evp-brent-woodford-sells-318-958-in-company-stock",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-19T23:46:06.000Z",
  "source": {
    "name": "Investing.com",
    "slug": "investing-com",
    "url": "https://www.investing.com/news/insider-trading-news/disney-evp-brent-woodford-sells-318958-in-company-stock-93CH-4958539"
  },
  "original_language": "en",
  "account": "Disney Executive Vice President Brent Woodford sold 2,856 shares of company common stock on October 16, 2026, for a total of $318,958. The shares were sold at a price of $111.68 each. This transaction followed the exercise of stock options for an equal number of shares, totaling $318,672 and purchased at $111.58 per share. These transactions were part of a Rule 10b5-1 trading plan that Mr. Woodford had adopted on February 24, 2026. Upon these transactions, Mr. Woodford now directly holds 62,995 shares of Disney common stock. He additionally indirectly holds 100 shares through a spouse's IRA and 293.747 shares in The Walt Disney Stock Fund, which is included in his 401(k) plan. This latter account comprises company matching contributions. The filing was signed by Karen Young, attorney-in-fact, on October 19, 2026. In related news, Disney has received varying assessments from analysts recently. Yorkville Ives raised its rating to 'outperform' with a price target of $125, highlighting the potential of Disney+ and Hulu. Bernstein and Raymond James also maintained an 'outperform' rating, with price targets of $129 and $119 respectively, citing strong earnings growth expectations. Guggenheim Securities, on the other hand, kept a 'buy' rating with a $120 target. Goldman Sachs raised its price target to $140, projecting Q4 fiscal 2026 EPS of $1.73 and revenue of $25.43 billion. Overall, the market appears positive about Disney's future prospects due to its strategic growth plans and financial outlook.",
  "summary": null,
  "key_points": [
    "Brent Woodford sold 2,856 Disney shares for $318,958 on October 16, 2026",
    "Transactions followed stock option exercise and Rule 10b5-1 plan",
    "Woodford now holds 62,995 Disney shares directly"
  ],
  "editors_take": "Executing these trades through a pre-established Rule 10b5-1 plan allows the executive to liquidate holdings without disrupting the broader market sentiment regarding the company's positive growth projections.",
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Investing.com",
        "title": "TransUnion EVP Abdelsadek sells $64,775 in stock",
        "url": "https://urgent.news/2026/10/19/transunion-evp-abdelsadek-sells-64-775-in-stock",
        "published": "2026-10-19T23:36:26.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}