{
  "id": 15667520,
  "title": "Doha Bank boosts SME banking with Ashghaly Bundles",
  "url": "https://urgent.news/2026/10/19/doha-bank-boosts-sme-banking-with-ashghaly-bundles",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-19T21:28:00.000Z",
  "source": {
    "name": "Qatar Tribune Business",
    "slug": "qatar-tribune-business",
    "url": "https://www.qatar-tribune.com/article/259951/business/doha-bank-boosts-sme-banking-with-ashghaly-bundles"
  },
  "original_language": "en",
  "account": "Doha Bank has introduced a new program called Ashghaly Bundles to assist businesses in their growth journey, according to a recent news release. The initiative demonstrates the bank's dedication to providing customized financial services that bring value to both corporate and small and medium-sized enterprise (SME) customers, while simultaneously strengthening enduring banking associations. These bundles have been designed to offer tiered benefits, preferential pricing, and advanced banking privileges based on the level of interaction and relationship the business has with the bank.\n\nDoha Bank has established a structured customer segmentation system known as Ashghaly, Ashghaly Gold, and Ashghaly Platinum. Each segment offers a specifically curated set of services and benefits aimed at promoting business expansion and encouraging greater use of the bank's transaction banking, cash management, and digital banking solutions. Sheikh Abdulrahman bin Fahad bin Faisal Al Thani, the Group Chief Executive Officer of Doha Bank, expressed his satisfaction with the launch, stating that it showcases the bank's commitment to customer-centric innovation and relationship banking. The Ashghaly Bundles are designed to provide tailored benefits that acknowledge and reward customer engagement, with the goal of generating more value for customers while supporting their growth aspirations. The bank's introduction of Ashghaly Bundles is part of its overall plan to boost customer experience through customized banking propositions. By utilizing customer segmentation and relationship-based offerings, Doha Bank aims to more effectively address the unique needs of its corporate and SME clients, leading to more pertinent solutions, heightened engagement, and increased customer satisfaction.",
  "summary": "Tribune News NetworkDohaDoha Bank announced the launch of the new Ashghaly Bundles, to support businesses at every stage of their growth journey. The initiative reflects the Bank’s...",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 4,
    "also_reported_by": [
      {
        "outlet": "Gulf Times Business",
        "title": "Doha Bank launches ‘Ashghaly Bundles’ to enhance corporate banking experience, reward business growth",
        "url": "https://urgent.news/2026/10/18/doha-bank-launches-ashghaly-bundles-to-enhance-corporate-banking",
        "published": "2026-10-18T21:00:00.000Z"
      },
      {
        "outlet": "Joy Business",
        "title": "Bank of Ghana trains journalists on central banking and financial reporting",
        "url": "https://urgent.news/2026/10/19/bank-of-ghana-trains-journalists-on-central-banking-and-financial",
        "published": "2026-10-19T11:33:11.000Z"
      },
      {
        "outlet": "Dhaka Tribune Business",
        "title": "NCC Bank launches ‘China Desk’ to strengthen banking services for Chinese businesses",
        "url": "https://urgent.news/2026/10/19/ncc-bank-launches-china-desk-to-strengthen-banking-services-for",
        "published": "2026-10-19T11:33:35.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}