{
  "id": 15650584,
  "title": "Buldak Turned Its Fans Into a Global Marketing Force, and Broke a Guinness World Record in the Process",
  "url": "https://urgent.news/2026/10/19/buldak-turned-its-fans-into-a-global-marketing-force-and-broke-a",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-19T19:33:42.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/marc-berman/buldak-turned-its-fans-into-a-global-marketing-force-and-broke-a-guinness-world-record-in-the-process/91422086"
  },
  "original_language": "en",
  "account": null,
  "summary": "The Korean noodle brand shows how businesses can turn organic consumer enthusiasm into a marketing advantage.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}