{
  "id": 15640447,
  "title": "Bassetti and Banijay's route to the USA: \"Across the ocean with product and strong shoulders\"",
  "url": "https://urgent.news/2026/10/19/bassetti-e-la-rotta-sugli-usa-di-banijay-oltreoceano-con-prodotto-e",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-19T18:25:22.000Z",
  "source": {
    "name": "Il Sole 24 Ore",
    "slug": "il-sole-24-ore",
    "url": "https://www.ilsole24ore.com/art/bassetti-e-rotta-usa-banijay-oltreoceano-prodotto-e-spalle-forti-AJVIZUoB"
  },
  "original_language": "it",
  "account": "Marco Bassetti, global CEO of Banijay, a leading television production company, has outlined the company's plans to expand its catalog and compete with major American groups. Banijay, which produces popular shows such as \"Peaky Blinders\", \"Black Mirror\", and \"Masterchef\", aims to increase its presence in the US market, where it currently has no physical production operations. The company has grown significantly through acquisitions, including All3Media and Balich Wonder Studio, and has a catalog of 265,000 hours of content. Bassetti emphasizes the importance of owning intellectual property and criticizes the current model of streaming platforms, which often leaves producers with limited opportunities to benefit from the future value of their content.",
  "summary": "\"We definitely need to increase our catalogue if we really want to cross the ocean and compete with those who are already there. But it's an operation within our capabilities and that I see...",
  "key_points": [
    "Marco Bassetti, Banijay CEO, discusses US expansion and content rights.",
    "Company aims to grow catalog, financial capital, diversify revenue beyond TV.",
    "Bassetti acknowledges US production risks but sees market potential."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}