{
  "id": 15637800,
  "title": "Kylie Jenner wore the most expensive Fantasy Bra in Victoria's Secret history. See the bras that came before it.",
  "url": "https://urgent.news/2026/10/19/kylie-jenner-wore-the-most-expensive-fantasy-bra-in-victorias-secret",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-19T18:01:06.000Z",
  "source": {
    "name": "Business Insider",
    "slug": "business-insider",
    "url": "https://www.businessinsider.com/victorias-secret-fantasy-bra-evolution-fashion-show-photos-2026-10"
  },
  "original_language": "en",
  "account": "Kylie Jenner made a return to the Victoria's Secret Fashion Show in 2026, debuting what is believed to be the most expensive Fantasy Bra ever created. The diamond-encrusted lingerie, designed by Jacob & Co., showcased the brand's commitment to extravagance. Victoria's Secret, which had canceled its annual fashion show in 2019, staged a revival in Los Angeles in 2024, with models like Adriana Lima and Barbara Palvin taking part. The Fantasy Bra, first introduced in 1996, has seen a variety of designs over the years, each featuring a unique combination of gems and diamonds. From the $15 million Red Hot Fantasy Bra in 2000, to the $10 million Hearts on Fire Fantasy Bra in 2005, and finally Jenner's $8 million version in 2026, the lingerie has consistently been a highlight of the Victoria's Secret Fashion Show.",
  "summary": "Victoria's Secret's Fantasy Bra returned to the brand's fashion show in 2026, with Kylie Jenner modeling the most expensive iteration ever created.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}