{
  "id": 15637507,
  "title": "Xbox exec Brandon Stirrup admits widespread AI use in gaming industry despite negative sentiment: ‘I could be fired’",
  "url": "https://urgent.news/2026/10/19/xbox-exec-brandon-stirrup-admits-widespread-ai-use-in-gaming-industry",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-19T17:07:28.000Z",
  "source": {
    "name": "Hindustan Times - World News",
    "slug": "hindustan-times-world-news",
    "url": "https://www.hindustantimes.com/world-news/xbox-exec-brandon-stirrup-admits-widespread-ai-use-in-gaming-industry-despite-negative-sentiment-i-could-be-fired-101792427563572.html"
  },
  "original_language": "en",
  "account": "Xbox Senior Business Strategy Manager Brandon Stirrup admitted to using artificial intelligence extensively in game development, despite tensions in the industry. Stirrup's claims, made on X, led to his account being made inactive. He stated that studios are already using AI, and a slowdown in its implementation is being debated. Stirrup himself developed a miniature game using AI within three hours, despite having no prior experience in game development. He warned that if he was fired, it would be because he told the truth. Stirrup emphasized that gaming is the only industry slow-walking the AI transition due to user sentiment, while others accept reality. He claimed that the gaming industry leaders are afraid to discuss AI openly. Stirrup expressed his commitment to Microsoft and Xbox, stating that they use AI and this news should prompt the company to move forward. His comments followed Xbox's launch of Xbox Labs, which aims to help users and developers create games in the AI age.",
  "summary": "Xbox executive Brandon Stirrup claimed gaming companies extensively use AI despite negative user sentiment, saying he built a mini-game in three hours.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}