{
  "id": 15635662,
  "title": "This Agency CEO Says the ‘Spice Girls’ Strategy Is How You Win Influencer Marketing",
  "url": "https://urgent.news/2026/10/19/this-agency-ceo-says-the-spice-girls-strategy-is-how-you-win",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-19T17:35:36.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/ali-donaldson/creator-marketing-strategy-spice-girls-jo-cronk/91422022"
  },
  "original_language": "en",
  "account": null,
  "summary": "According to Whaler co-CEO Jo Cronk, diversifying your marketing portfolio with multiple personalities is the ultimate defense against algorithm changes and influencer risk.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}