{
  "id": 15630247,
  "title": "Apple Sends Invites Out for ‘Pro and Tell’ Special Event on Oct. 28",
  "url": "https://urgent.news/2026/10/19/apple-sends-invites-out-for-pro-and-tell-special-event-on-oct-28",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-10-19T16:52:43.000Z",
  "source": {
    "name": "CNET",
    "slug": "cnet",
    "url": "https://www.cnet.com/tech/computing/apple-invite-pro-and-tell-special-event-oct-28-ipad-macbook/"
  },
  "original_language": "en",
  "account": "Apple is set to host an unexpected special event on October 28 in Los Angeles, dubbed \"Pro and Tell.\" This comes from invitations sent out by the company on Monday. Senior Vice President of Marketing Greg Joswiak expressed excitement about the upcoming event on X, stating, \"Can't wait to pro and tell next week.\"\n\nDespite Apple's reputation for being secretive about product announcements, the company has not provided any further details about what might be unveiled during the \"Pro and Tell\" event. Traditionally, Apple's events keep attendees in suspense, with no specifics released until the day of the event.\n\nAccording to Bloomberg's Mark Gurman, Apple might introduce a revised MacBook Pro featuring an OLED touchscreen display and a new OLED iPad mini at the special event. However, as with previous Apple events, this remains speculation until the event's conclusion.\n\nThis \"Pro and Tell\" event follows Apple's recent \"Welcome Home\" event, during which the company announced a range of smart home products. It also occurs almost two months after the \"Surprise and Shine\" event, where Apple unveiled the iPhone Duo, as well as the iPhone 18 Pro and Pro Max, and the Apple Watch Series 12. While the exact products Apple will showcase at the \"Pro and Tell\" event remain uncertain, it is clear that the event will likely not feature new iPhones, Apple Watches, or HomePods.",
  "summary": "We could see new Macs and iPads at the event.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}