{
  "id": 15629224,
  "title": "Apple promises to ‘Pro and Tell’ on October 28, and a touchscreen MacBook Pro could finally arrive",
  "url": "https://urgent.news/2026/10/19/apple-promises-to-pro-and-tell-on-october-28-and-a-touchscreen",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-10-19T17:03:08.000Z",
  "source": {
    "name": "TechRadar",
    "slug": "techradar",
    "url": "https://www.techradar.com/computing/macbooks/apple-promises-to-pro-and-tell-on-october-28-and-this-might-be-the-long-awaited-arrival-of-the-touchscreen-macbook-pro"
  },
  "original_language": "en",
  "account": "Apple plans to unveil its upcoming products on October 28, including a touchscreen MacBook Pro, an iMac with M6 chip, and an iPad mini featuring an OLED screen. These announcements come amid a busy product cycle, just eight days after the HomeView, HomePod mini 2, and Apple TV 4K were released. SVP of Marketing Greg Joswiak teased the event on X and Instagram, drawing an Apple logo with various colors, seemingly hinting at new Macs or iPads with an Apple logo on the back. The new MacBook Pro models are expected to feature a touchscreen and an OLED display, powered by Apple's most advanced chips like M6 or M5 Ultra. Additionally, Apple may release a 14-inch MacBook Pro with a design similar to the current generation and a new entry-level iPad mini with improved specifications.",
  "summary": "Apple is teasing an October 28 reveal with its ‘Pro and Tell’ campaign, and all signs point to potential new MacBook Pros with touchscreen OLED displays, alongside possible iPad updates.",
  "key_points": [
    "Apple to unveil products on October 28",
    "Touchscreen MacBook Pro and OLED iPad mini announced",
    "M6 or M5 Ultra chips powering new Macs"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "9to5Mac",
        "title": "Apple announces special event for October 28: ‘Pro and tell’",
        "url": "https://urgent.news/2026/10/19/apple-announces-special-event-for-october-28-pro-and-tell",
        "published": "2026-10-19T16:02:47.000Z"
      },
      {
        "outlet": "Mashable",
        "title": "Apple sets October Pro and Tell special event in Los Angeles: What we know so far",
        "url": "https://urgent.news/2026/10/19/apple-sets-october-pro-and-tell-special-event-in-los-angeles-what-we",
        "published": "2026-10-19T17:45:08.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}