{
  "id": 15622134,
  "title": "Apple announces special event for October 28: ‘Pro and tell’",
  "url": "https://urgent.news/2026/10/19/apple-announces-special-event-for-october-28-pro-and-tell",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-10-19T16:02:47.000Z",
  "source": {
    "name": "9to5Mac",
    "slug": "9to5mac",
    "url": "https://9to5mac.com/2026/10/19/apple-announces-special-event-for-october-28/"
  },
  "original_language": "en",
  "account": "Apple unveiled its second major event this month on October 28 at 10 a.m. PT, under the banner \"Pro and tell.\" This follows the October 13 \"Welcome home\" product launch in New York City, which introduced the HomeView smart display, the HomePod mini 2, and the Apple TV 4K. The upcoming event will take place in Los Angeles. A promotional flyer, shared by Greg Joswiak on social media, hints at a host of new products, particularly a MacBook Pro with a touchscreen and OLED display. According to Bloomberg's Mark Gurman, attendees can anticipate further announcements, and listeners are invited to share their predictions and buying intentions in the comments section. For more Apple updates, follow Chance on Threads, X, and Instagram, and watch 9to5Mac on YouTube.",
  "summary": "Apple today announced its second experience of the month, taking place next Wednesday, October 28 at 10 a.m. PT. The tagline for this event is: “Pro and tell.” Here’s what to expect. more…",
  "key_points": [
    "Apple hosts special event on October 28 at 10 a.m. PT",
    "Event in Los Angeles, focus on new MacBook Pro",
    "Attendees invited to share predictions and buying intentions"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "TechRadar",
        "title": "Apple promises to ‘Pro and Tell’ on October 28, and a touchscreen MacBook Pro could finally arrive",
        "url": "https://urgent.news/2026/10/19/apple-promises-to-pro-and-tell-on-october-28-and-a-touchscreen",
        "published": "2026-10-19T17:03:08.000Z"
      },
      {
        "outlet": "Mashable",
        "title": "Apple sets October Pro and Tell special event in Los Angeles: What we know so far",
        "url": "https://urgent.news/2026/10/19/apple-sets-october-pro-and-tell-special-event-in-los-angeles-what-we",
        "published": "2026-10-19T17:45:08.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}