{
  "id": 15621948,
  "title": "Wilmar Africa Limited wins two prestigious awards at 37th CIMG Marketing Performance Awards",
  "url": "https://urgent.news/2026/10/19/wilmar-africa-limited-wins-two-prestigious-awards-at-37th-cimg-15621948",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-19T15:42:53.000Z",
  "source": {
    "name": "Joy Business",
    "slug": "joy-business",
    "url": "https://www.myjoyonline.com/wilmar-africa-limited-wins-two-prestigious-awards-at-37th-cimg-marketing-performance-awards/"
  },
  "original_language": "en",
  "account": "Wilmar Africa Limited has been honored with two prestigious awards at the 37th Annual Marketing Performance Awards organized by the Chartered Institute of Marketing, Ghana. The company achieved a significant double success by winning in the Manufacturing Company of the Year category and having its flagship vegetable oil brand, Frytol, named Product of the Year. This double achievement highlights Wilmar Africa's dedication to marketing excellence, innovation, and consumer satisfaction, and its strong influence on Ghana's manufacturing sector.\n\nThe Manufacturing Company of the Year award acknowledges Wilmar Africa's commitment to operational excellence, business growth, and value creation. Meanwhile, the Product of the Year award for Frytol emphasizes the brand's robust market presence, consumer trust, and reputation for quality. These prestigious recognitions are a testament to the combined efforts of Wilmar Africa's management, employees, distributors, retailers, business partners, and other stakeholders who actively contribute to the company's success.\n\nWilmar Africa Limited expressed its heartfelt gratitude to Ghanaian consumers for their unwavering support and trust in Frytol. The company reaffirmed its commitment to preserving the brand's high-quality standards, nurturing consumer relationships, and introducing initiatives that improve the overall consumer experience. With this double win, Wilmar Africa is further motivated to strive for excellence in all aspects of its operations and contribute to Ghana's economic growth through its manufacturing activities, brands, and partnerships.\n\nAs Wilmar Africa Limited celebrates these significant milestones, it remains focused on building trusted brands, creating lasting value for consumers, and setting new benchmarks in marketing and manufacturing excellence.",
  "summary": "Wilmar Africa Limited has reaffirmed its commitment to excellence in marketing, innovation and consumer satisfaction after winning two prestigious awards at the 37th Annual Marketing Performance Awards organised by the Chartered Institute of Marketing, Ghana (CIMG), held at the Labadi Beach Hotel in Accra. The company emerged as the winner in the Manufacturing Company of […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "MyJoyOnline Ghana",
        "title": "Wilmar Africa Limited wins two prestigious awards at 37th CIMG Marketing Performance Awards",
        "url": "https://urgent.news/2026/10/19/wilmar-africa-limited-wins-two-prestigious-awards-at-37th-cimg",
        "published": "2026-10-19T15:42:53.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}