{
  "id": 15618588,
  "title": "When is the best time to buy a MacBook? If you want a deal, the countdown is on.",
  "url": "https://urgent.news/2026/10/19/when-is-the-best-time-to-buy-a-macbook-if-you-want-a-deal-the",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-10-19T14:40:15.000Z",
  "source": {
    "name": "Mashable",
    "slug": "mashable",
    "url": "https://mashable.com/article/when-to-buy-a-macbook"
  },
  "original_language": "en",
  "account": "MacBooks and iMacs are premium devices, often commanding high prices due to global memory shortages. However, savvy shoppers can find deals on these devices throughout the year. Black Friday and the Prime Day sales seasons, spanning early to mid-June or July and October through November, are prime times to snag significant discounts. Retailers like Amazon and Best Buy often begin offering Black Friday savings as early as October, and Prime Day deals can run for a week or so in June or July. While Apple's annual Black Friday deal of a free gift card for future purchases is limited, deals from Amazon and other retailers can drop MacBook prices by $150 or more. Another opportune period is the back-to-school season, which runs from June through early October. Apple offers education pricing year-round, knocking $100 off the price of its laptops and computers. Moreover, during the back-to-school season, Apple provides additional perks like free gift cards or Apple accessories worth up to $199. Lastly, after Apple announces new releases, prices on older generations typically drop. For instance, the 2024 announcement of the 13-inch and 15-inch M3 MacBook Air saw a $100 permanent price reduction on the 13-inch M2 Air.",
  "summary": "We track deals on Macs year-round. Here are the top three times of the year to get an iMac or MacBook on sale.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}