{
  "id": 15596996,
  "title": "Gen Z Needs Brands To Go the Extra Mile To Earn Loyalty",
  "url": "https://urgent.news/2026/10/19/gen-z-needs-brands-to-go-the-extra-mile-to-earn-loyalty",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-19T11:00:00.000Z",
  "source": {
    "name": "Newsweek",
    "slug": "newsweek",
    "url": "https://www.newsweek.com/gen-z-needs-brands-to-go-the-extra-mile-to-earn-loyalty-12402652"
  },
  "original_language": "en",
  "account": null,
  "summary": "Gen Z is tech-savvy but selective, making trust and authenticity essential for brands looking to win young consumers.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}