{
  "id": 15595859,
  "title": "What do travellers want from AI? Room rates, not personalised itineraries, study says",
  "url": "https://urgent.news/2026/10/19/what-do-travellers-want-from-ai-room-rates-not-personalised",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-19T11:02:35.000Z",
  "source": {
    "name": "Euronews",
    "slug": "euronews",
    "url": "https://www.euronews.com/2026/10/19/what-do-travellers-want-from-ai-room-rates-not-personalised-itineraries-study-says"
  },
  "original_language": "en",
  "account": "A recent survey conducted by Mews, a hospitality management software, reveals that while travellers are generally receptive to AI technology, their expectations are limited. Out of the 3,250 tourists polled across various European countries, only 44% expressed willingness to let AI plan their itinerary. The most common uses for AI were found to be watching hotel room rates (63%) and real-time translation (56%).\n\nData customisation is another area where AI proves beneficial, as it can compile a comprehensive picture using various data sources, thereby saving time. However, travellers' comfort level with AI's use of their data varies. While 43% are comfortable with AI using data collected through online behavior, only 34% are okay with it using data from social media. Conversely, 61% are comfortable with AI using stated preferences, and 56% with AI using data from past stays.\n\nInterestingly, comfort with AI's usage differs among countries. Italians are the most optimistic about AI's role in the next five years (51%, compared to an average of 39%), followed by Spain (58%). Josef Starýchfojtů, Mews' Chief Product and Technology Officer, emphasizes that while \"clever technology is great,\" it should be used in a manner that respects guests' preferences. He suggests that AI should handle mundane, repetitive tasks, allowing hotel staff to focus on providing a more personalized experience for their guests.",
  "summary": "Just 44% of travellers feel comfortable letting artificial intelligence plan out their holidays.",
  "key_points": [
    "44% of travelers willing to let AI plan itinerary",
    "AI most useful for watching room rates, real-time translation",
    "Comfort with AI data usage varies by country"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}