{
  "id": 15579963,
  "title": "Bosideng hosts 50th anniversary fashion exhibition in Paris",
  "url": "https://urgent.news/2026/10/19/bosideng-hosts-50th-anniversary-fashion-exhibition-in-paris",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-19T08:14:23.000Z",
  "source": {
    "name": "Vietnam Investment Review",
    "slug": "vietnam-investment-review",
    "url": "https://vir.com.vn/bosideng-hosts-50th-anniversary-fashion-exhibition-in-paris-162944.html"
  },
  "original_language": "en",
  "account": "PARIS, FRANCE – Bosideng marked its 50th anniversary with The Bloom fashion exhibition at the Hôtel Pozzo di Borgo, Karl Lagerfeld's former residence. This marked the brand's debut on Paris Fashion Week's official calendar. Creative Director Pietro Ferragina's designs reimagined the down jacket as a fashion statement, merging Art Deco geometry with Chinese craftsmanship like Haipai qipao-inspired tailoring and Song brocade.\n\nFour lines—Extreme Cold, Outdoor, Business, and Puff—showcased modern winterwear's diverse expressions. From sculptural evening gowns to technical outerwear and refined city outfits, the collection demonstrated down's versatility. Pink down evening looks provided a softer, unexpected twist.\n\nGuests included international supermodel Coco Rocha and Chinese actresses Mao Xiaotong, Michelle Chen, and Ouyang Didi, as well as actor Chen Tianxiang. Bosideng's founder, Chairman & President Gao Dekang, highlighted five decades of expertise in the Paris presentation.\n\nAn anniversary exhibition traced Bosideng's design evolution, featuring collaborations with Jean Paul Gaultier, Kenzo Takada, and MSGM alongside signature downwear innovations. The brand's 50th anniversary international gala, The Next Great Chapter, took place at the Eiffel Tower, celebrating the company's position as China's best-selling down jacket brand for 31 consecutive years. Sold in 72 countries and worn by over 200 million people, Bosideng aims to establish downwear as a lasting presence in international fashion.",
  "summary": "Apparel manufacturer Bosideng hosted its 50th anniversary fashion exhibition at Hôtel Pozzo di Borgo in Paris presenting redesigned downwear collections",
  "key_points": [
    "Bosideng celebrates 50th anniversary with Paris Fashion Week debut",
    "Creative Director Pietro Ferragina reimagines down jackets with Art Deco and Chinese craftsmanship",
    "Anniversary exhibition showcases brand's design evolution and international success"
  ],
  "editors_take": "Securing a spot on the official Paris Fashion Week calendar signals the Chinese downwear leader's intent to transition from a regional market leader into a permanent fixture of international high fashion.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}