{
  "id": 15564607,
  "title": "Man quits job to build brand out of more than a century-old coffee estate of his family, earning ₹2 cr annual revenue",
  "url": "https://urgent.news/2026/10/19/man-quits-job-to-build-brand-out-of-more-than-a-century-old-coffee",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-19T05:23:28.000Z",
  "source": {
    "name": "Live Mint",
    "slug": "live-mint",
    "url": "https://www.livemint.com/news/trends/man-quits-job-to-build-brand-out-of-more-than-a-century-old-coffee-estate-of-his-family-earning-2-cr-annual-revenue-11792174171990.html"
  },
  "original_language": "en",
  "account": "Rishwin Devaya left his job to revive his family's century-old coffee estate in Coorg and launch his own branded coffee business, Riverside Coffee. Having worked in the wine industry, Devaya saw the potential in building a brand around his own estate's produce instead of selling it to others. He aimed to transform the family's coffee business by taking control of cultivation, processing, roasting, branding, and direct sales to consumers. Despite the significant investments required, Riverside Coffee now generates ₹2 crore annually, with a 30% year-on-year growth. The brand started selling directly to consumers, cafés, wholesale partners and offers estate experiences. Devaya emphasizes educating buyers about coffee varieties, brewing techniques and flavor profiles to ensure quality consistency. The company also experiments with different coffee species, including Excelsa, to diversify their product offerings. As climate change impacts coffee cultivation, Riverside Coffee remains focused on marketing, distribution and expanding its reach through online retail.",
  "summary": "How a Coorg planter turned a 128-year-old family estate into Riverside Coffee, a D2C brand earning ₹2 crore a year and growing 30%.",
  "key_points": [
    "Rishwin Devaya quit job to revive family's 100-year-old Coorg coffee estate",
    "Founded Riverside Coffee brand to control cultivation, processing, branding",
    "Generates ₹2 crore annually with 30% YoY growth, direct-to-consumer sales"
  ],
  "editors_take": "Moving from raw commodity sales to direct-to-consumer branding allows estate owners to capture more value and build long-term resilience against the unpredictable challenges of climate change.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}