{
  "id": 15553486,
  "title": "New ways to drive smarter discovery, deeper engagement, and business growth on Google Play",
  "url": "https://urgent.news/2026/10/13/new-ways-to-drive-smarter-discovery-deeper-engagement-and-business",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-10-13T17:00:00.000Z",
  "source": {
    "name": "Android Developers Blog",
    "slug": "android-developers-blog",
    "url": "http://android-developers.googleblog.com/2026/10/new-tools-for-discovery-and-engagement.html"
  },
  "original_language": "en",
  "account": "Google Play is rolling out new ways for developers to connect with users and grow their business. Earlier this year, Google announced tools to improve app and content discovery. Now, those features are being expanded. App comparisons on Ask Play now generate side-by-side app comparisons directly in search results, helping users compare subscription models or offline capabilities to choose the right app. Game finder, which tailors recommendations based on gameplay habits and community reviews, is rolling out to English-language users in the US. Play in Gemini, which connects app recommendations to store listings and user requests, now includes voice conversations through Gemini Live. To optimize apps for these features, developers should keep store descriptions fresh, use high-resolution media, validate deep links, and integrate Engage SDK for personalized content across surfaces. New social features include Playbacks in Sidekick, Sprints for short, competitive challenges, and Quests for rewarding progress with in-game rewards. Developers can also integrate Game Stats and Play Games Rewards for daily streaks and ongoing in-game rewards. Finally, participating in Google's Apps Experience and Level Up programs can reward great user experiences with lower service fees.",
  "summary": "Posted by Paul Feng, VP of Product Management, Google Play, Google Play Today, we shared how we’re taking our “More than a store” vision into its next chapter. From You tab—now a personalized home base for your favorite apps and content—to Play Games Sidekick connecting over 2 billion players, Google Play is meeting users wherever they are. [1] For developers, our goal is to help you connect with…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}