{
  "id": 15551374,
  "title": "Tokyo bakery has a crazy expensive 10,000-yen bread loaf set, and we’ve tried it [Taste test]",
  "url": "https://urgent.news/2026/10/19/tokyo-bakery-has-a-crazy-expensive-10-000-yen-bread-loaf-set-and-weve",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-10-19T03:00:42.000Z",
  "source": {
    "name": "SoraNews24",
    "slug": "soranews24",
    "url": "https://soranews24.com/2026/10/19/tokyo-bakery-has-a-crazy-expensive-10000-yen-bread-loaf-set-and-weve-tried-it-taste-test/"
  },
  "original_language": "en",
  "account": "The Ginza bakery Ginza Nishikawa has bucked the trend of luxury bread loaf fads by introducing a 10,000-yen (US$63) bread loaf set called Shigoku, or \"The Supreme.\" This set contains two loaves of bread, one made with chestnuts from Kumamoto Prefecture and the other a hand-churned cultured butter croissant bread.\n\nUpon tasting, the Kumamoto chestnut loaf was described as feeling like a cross between a poundcake and bread. It is rich, moist, and delicious, with a generous portion of chestnuts and whipped cream mixed into the batter. However, the texture makes it less appealing when toasted.\n\nIn contrast, the hand-churned cultured butter loaf was found to be a true bread-like experience. It has a smooth richness due to the butter produced by Yamanaka Dairy Farm in Hokkaido. Toasting this loaf enhanced its flavor, making it a satisfying bread option.\n\nThe decision to purchase this expensive bread set is debatable due to its high price point. However, if someone were to spend 10,000 yen on bread, P.K. believes this Shigoku set would be a fine and very tasty choice.",
  "summary": "Japan’s luxury bread loaf boom was supposed to have died down, but apparently no one told this Ginza bakery. A couple of years ago, premium-priced loaves of bread were all the rage among foodies in Japan. Luxury bakeries sprang up one after another, with long lines of customers waiting to get in and drop 1,000 […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}