{
  "id": 1551362,
  "title": "Purely Elizabeth Founder Sells To Ferrero For $850 Million: “Feel The Fear And Do It Anyway”",
  "url": "https://urgent.news/2026/08/17/purely-elizabeth-founder-sells-to-ferrero-for-850-million-feel-the",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-08-17T17:14:42.000Z",
  "source": {
    "name": "Forbes",
    "slug": "forbes",
    "url": "https://www.forbes.com/sites/chloesorvino/2026/08/17/purely-elizabeth-founder-sells-to-ferrero-for-850-million-feel-the-fear-and-do-it-anyway/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Seventeen years ago, Elizabeth Stein started making muffin mix in her Upper West Side Manhattan apartment to sell to her nutrition clients. Now she’s worth an estimated $400 million, thanks to the recent sale of her Purely Elizabeth granola and oatmeal brand.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}