{
  "id": 15451620,
  "title": "Coca-Cola Yields 2.3% and Nike Yields 4.4%. Here's Why Only 1 of These High-Yield Dividend Stocks Is a Buy This October.",
  "url": "https://urgent.news/2026/10/18/coca-cola-yields-2-3-and-nike-yields-4-4-heres-why-only-1-of-these",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-10-18T17:05:00.000Z",
  "source": {
    "name": "Motley Fool",
    "slug": "motley-fool",
    "url": "https://www.fool.com/investing/2026/10/18/coca-cola-nike-high-yield-dividend-stock-october/?source=iedfolrf0000001"
  },
  "original_language": "en",
  "account": "According to S&P Global s Global Market Intelligence, over 80% of the companies in the S&P 500 index distribute dividends to shareholders. This strategy is favored by retail investors, as it provides a steady cash flow even during market fluctuations. While growth and value investing are popular, dividends offer a reliable income stream. However, not all dividends are equal. Two consumer giants, Coca-Cola (KO) and Nike (NKE), provide examples of this principle. Coca-Cola yields a 2.3% dividend, while Nike offers a 4.4% yield. The Motley Fool argues that only one of these high-yield dividend stocks is a better buy in October. Both companies boast impressive dividend streaks. Coca-Cola has increased its dividend for 64 consecutive years, earning the title of Dividend King with a decade-long growth rate of 51%. Nike has raised its dividend for 24 straight years, with a 10-year increase of 128%. Investors should consider business quality when deciding between the two stocks. Coca-Cola's strong brand loyalty and pricing power, coupled with its ability to weather economic turbulence, make it a safer choice. Nike, however, is undergoing a major turnaround effort and faces significant challenges, including declining sales and intense competition. While Nike's higher yield may be enticing, its volatile fundamentals and recent financial struggles make Coca-Cola the more reliable investment.",
  "summary": "Investors must weigh the pros and cons before making a selection.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "Motley Fool",
        "title": "3 High-Yield Energy Stocks to Load Up on This October (1 Yields Over 7.5%)",
        "url": "https://urgent.news/2026/10/18/3-high-yield-energy-stocks-to-load-up-on-this-october-1-yields-over-7",
        "published": "2026-10-18T08:44:00.000Z"
      },
      {
        "outlet": "Nasdaq Markets",
        "title": "Coca-Cola Yields 2.3% and Nike Yields 4.4%. Here's Why Only 1 of These High-Yield Dividend Stocks Is a Buy This October.",
        "url": "https://urgent.news/2026/10/18/coca-cola-yields-2-3-and-nike-yields-4-4-heres-why-only-1-of-these-15466191",
        "published": "2026-10-18T17:25:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}