{
  "id": 15429142,
  "title": "Mark Gurman: Apple Made 'Major Mistake' With iPhone Duo Pre-Orders",
  "url": "https://urgent.news/2026/10/18/mark-gurman-apple-made-major-mistake-with-iphone-duo-pre-orders",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-10-18T14:33:47.000Z",
  "source": {
    "name": "MacRumors",
    "slug": "macrumors",
    "url": "https://www.macrumors.com/2026/10/18/gurman-says-iphone-duo-preorders-major-mistake/"
  },
  "original_language": "en",
  "account": "Apple's decision to launch the iPhone Duo for pre-orders before ensuring sufficient inventory, as reported by Bloomberg's Mark Gurman, has been deemed a \"major mistake.\" The tech giant was aware of the severe manufacturing constraints but opted to begin sales early in its fiscal first quarter to get the device into the market quickly, prioritizing this over meeting demand. This choice may disappoint dedicated early adopters who were eager to purchase the device. Initially, Apple planned to launch the iPhone Duo exclusively in the U.S. and China, later expanding to other countries. However, the company ultimately decided to allow pre-orders in over 70 countries at once. Less than 30 minutes after the pre-orders opened, Apple's estimated shipping dates for the iPhone Duo were pushed back to around January 25 in most markets. Despite typically being more conservative with shipping estimates, Apple fans might see slight improvements.",
  "summary": "Despite knowing that the iPhone Duo would face \"severe supply constraints\" due to manufacturing challenges, Apple chose to begin iPhone Duo pre-orders on Friday instead of waiting until it had more inventory ready, according to Bloomberg 's Mark Gurman. In his Power On newsletter today , he called this decision a \"major mistake.\" \"Let me cut to the chase: Apple made a major mistake here,\" he…",
  "key_points": [
    "Apple launched iPhone Duo for pre-orders early to beat market.",
    "Manufacturing constraints led to insufficient inventory for demand.",
    "Pre-order shipping dates pushed back to early January in most regions."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}