{
  "id": 15392200,
  "title": "Mint Explainer: What’s at stake for consumer companies this festive season?",
  "url": "https://urgent.news/2026/10/18/mint-explainer-whats-at-stake-for-consumer-companies-this-festive",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-10-18T10:03:03.000Z",
  "source": {
    "name": "Live Mint",
    "slug": "live-mint",
    "url": "https://www.livemint.com/news/mint-explainer-what-s-at-stake-for-consumer-companies-this-festive-season-11792312794451.html"
  },
  "original_language": "en",
  "account": null,
  "summary": "A split calendar across Q2 and Q3, coupled with rising input costs and inflation, is forcing consumer firms to absorb expenses and bet on premium demand during their biggest annual sales window.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}