{
  "id": 15382601,
  "title": "Guwahati Airport Launches ‘Utsav Aarambh’ To Showcase Assam's Culture And Traditions; What's Special About It?",
  "url": "https://urgent.news/2026/10/18/guwahati-airport-launches-utsav-aarambh-to-showcase-assams-culture",
  "topic": "world",
  "section": "World",
  "published": "2026-10-18T07:59:16.000Z",
  "source": {
    "name": "Free Press Journal",
    "slug": "free-press-journal",
    "url": "https://www.freepressjournal.in/lifestyle/guwahati-airport-launches-utsav-aarambh-to-showcase-assams-culture-and-traditions-whats-special-about-it"
  },
  "original_language": "en",
  "account": "Lokapriya Gopinath Bordoloi International Airport in Guwahati, Assam has introduced 'Utsav Aarambh', a festive initiative showcasing the region's cultural heritage, traditional food and local crafts to travelers. The celebration coincides with the country's Shardiya Navratri and Durga Puja festivities. The initiative is set up within the Arrival Village, a dedicated space within the airport that brings together various aspects of Assam's cultural identity.\n\nKey attractions at the 'Utsav Aarambh' event include live music performances, cultural shows, handicraft displays, traditional food stalls and a book fair. These offerings aim to provide passengers and visitors a chance to immerse themselves in the vibrant cultural traditions of Assam. The airport's Terminal Operations team joined the celebrations, adding to the festive atmosphere in the Departure Check-in area and Arrival Village.",
  "summary": "Lokapriya Gopinath Bordoloi International Airport in Guwahati, Assam, has launched ‘Utsav Aarambh’, a festive initiative aimed at showcasing the state's rich cultural heritage, traditional cuisine and local craftsmanship to travellers. The initiative has been taken during the time when the country is celebrating Shardiya Navratri and Durga Puja. The initiative also features cultural performances,…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "NDTV",
        "title": "Guwahati Airport Launches 'Utsav Aarambh' For Durga Puja",
        "url": "https://urgent.news/2026/10/18/guwahati-airport-launches-utsav-aarambh-for-durga-puja",
        "published": "2026-10-18T07:27:02.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}