{
  "id": 15373977,
  "title": "PARCO Gunvor Limited becomes the First OMC in Pakistan to Win a Blue Dragon for Best Campaign of Pakistan at Dragons of Asia 2026",
  "url": "https://urgent.news/2026/10/18/parco-gunvor-limited-becomes-the-first-omc-in-pakistan-to-win-a-blue",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-18T07:00:05.000Z",
  "source": {
    "name": "Business Recorder",
    "slug": "business-recorder",
    "url": "https://www.brecorder.com/news/40444675/parco-gunvor-limited-becomes-the-first-omc-in-pakistan-to-win-a-blue-dragon-for-best-campaign-of-pakistan-at-dragons-of-asia-2026"
  },
  "original_language": "en",
  "account": "Pakistan, October 2026 - PARCO Gunvor Limited has become the first Overseas Oil and Gas Company (OMC) in the country to win the Blue Dragon for Best Campaign of Pakistan. This prestigious accolade, along with a Gold Dragon in the Small Budget Category, was awarded for their impactful International Women’s Day campaign, #SplitTheTimeTax.\n\nThis recognition underscores PARCO Gunvor Limited’s increasing emphasis on purpose-driven communication, cultural relevance, and creative innovation. The campaign also secured a nomination for the Best Campaign in Asia category. Developed under PGL’s Bangles of Strength platform, #SplitTheTimeTax shed light on the often unacknowledged labor performed by women. By transforming the common sound of glass bangles into a metaphor for time and invisible labor, the campaign challenged traditional perceptions of femininity and underscored the significance of unrecognized work.\n\nBeyond raising awareness, the campaign actively encouraged households and communities to share responsibilities, emphasizing that meaningful progress requires collective effort. As a forward-thinking energy and mobility company, PARCO Gunvor Limited remains dedicated to promoting progress, empowering women, and driving value across Pakistan through innovation, inclusion, sustainability, and exceptional customer experience. The company aims to transcend traditional mobility solutions and make a meaningful impact on the communities they serve, recognizing that progress unfolds when awareness transforms into action, granting women their rightful place in decision-making and societal development.",
  "summary": "Pakistan, October 2026: PARCO Gunvor Limited secured the Blue Dragon for Best Campaign of Pakistan, alongside a Gold Dragon in the Small Budget Category, for its International Women’s Day campaign, #SplitTheTimeTax . The recognition marks a significant milestone for PARCO Gunvor Limited, highlighting the company’s growing focus on purpose-led communication, cultural relevance and creative…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "ProPakistani",
        "title": "PARCO Gunvor Limited Becomes the First OMC in Pakistan to Win a Blue Dragon for Best Campaign of Pakistan at Dragons of Asia 2026",
        "url": "https://urgent.news/2026/10/17/parco-gunvor-limited-becomes-the-first-omc-in-pakistan-to-win-a-blue",
        "published": "2026-10-17T11:06:49.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}