{
  "id": 15371137,
  "title": "Samini explains why he avoids X Spaces, TikTok Live sessions",
  "url": "https://urgent.news/2026/10/18/samini-explains-why-he-avoids-x-spaces-tiktok-live-sessions",
  "topic": "world",
  "section": "World",
  "published": "2026-10-18T07:20:52.000Z",
  "source": {
    "name": "MyJoyOnline Ghana",
    "slug": "myjoyonline-ghana",
    "url": "https://www.myjoyonline.com/samini-explains-why-he-avoids-x-spaces-tiktok-live-sessions/"
  },
  "original_language": "en",
  "account": "Ghanaian dancehall artist Samini revealed his aversion to participating in X Spaces and TikTok Live sessions during the launch of the Samini Xperience 2026, Dansoman Edition. The seasoned musician explained that these platforms can expose him to disrespect and potentially harm his well-established brand. Samini made this statement at the event on Friday, October 16, 2026, as he prepares to perform his signature concert in Dansoman during the holiday season.\n\nThe award-winning artist acknowledged that while new methods of communication must be embraced, not all approaches are prudent. He reminisced about the pre-social media era, when fans had limited opportunities to interact directly with their favorite musicians, often only attending concerts to see them. Samini contrasted this with the current situation where, thanks to social media, fans can easily communicate with celebrities online, sometimes even making disrespectful comments they wouldn't dare say in person.\n\nHe cautioned that the rise of social media allows individuals to approach celebrities online and make remarks that could be detrimental to an artist's public image and reputation. Samini emphasized that such interactions could provoke artists into responding in ways that might ultimately damage their hard-earned brand. While he didn't completely rule out participating in X Spaces or TikTok Live sessions, Samini stated that he would carefully assess potential engagements and select participants who could add value to discussions and contribute positively to projects or initiatives.",
  "summary": "Ghanaian dancehall musician Samini says he avoids X Spaces and TikTok Live sessions because they can expose him to disrespect and damage his carefully built brand.",
  "key_points": [
    "Samini avoids X Spaces and TikTok Live due to disrespect risk.",
    "Pre-social media era had limited fan interaction with artists.",
    "Social media allows disrespectful comments from fans online."
  ],
  "editors_take": "Prioritizing brand protection over digital accessibility shows how seasoned artists must navigate the reputational risks posed by the unfiltered and often disrespectful nature of real-time social media interactions.",
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Adom Online",
        "title": "Samini explains why he avoids X Spaces and TikTok Live",
        "url": "https://urgent.news/2026/10/18/samini-explains-why-he-avoids-x-spaces-and-tiktok-live",
        "published": "2026-10-18T09:51:13.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}