{
  "id": 15361254,
  "title": "Nandi farmers unite to build their own tea company",
  "url": "https://urgent.news/2026/10/18/nandi-farmers-unite-to-build-their-own-tea-company",
  "topic": "world",
  "section": "World",
  "published": "2026-10-18T06:03:39.000Z",
  "source": {
    "name": "People Daily Kenya",
    "slug": "people-daily-kenya",
    "url": "https://peopledaily.digital/news/nandi-farmers-unite-to-build-their-own-tea-company"
  },
  "original_language": "en",
  "account": "In Nandi County, tea farmers are forming their own tea company to ensure the crop's sustainable future as low returns, labor shortages, and demanding work drive young people away. For generations, tea has supported families with education, housing, and basic needs, but younger generations are turning to alternative jobs like boda boda riding for steadier incomes. Sireet Outgrowers Empowerment and Producer Company Limited, led by Wilson Tuwei, has united around 20,000 farmers in Nandi County to strengthen their role in the tea value chain. Tuwei, inspired by his family's experience, established the organization in 2005 to help growers connect and improve their position in the industry. Since then, it has expanded to include thousands of farmers, reflecting their commitment to collective investment and increased participation in the tea business. Beyond cultivation, the farmers are also investing in processing facilities, allowing them to develop their products and explore new markets. Despite its importance to rural livelihoods, tea farming faces a generational challenge as younger people consider the physical demands and uncertain incomes of the industry. Young farmer Silvia Cheptoo, however, remains dedicated to tea farming, inspired by her parents' example and the values they instilled in her.",
  "summary": "Tea farmers in Nandi County are investing in farmer-owned businesses and new markets to secure the future of the crop as low returns, labour shortages and demanding farm work threaten to push young people away from tea farming. For decades, tea has helped families pay school fees, build homes and meet household expenses in the […]",
  "key_points": [
    "Nandi County tea farmers form their own company to secure sustainable future",
    "Sireet Outgrowers Empowerment and Producer Company Limited leads 20,000 farmers",
    "Farmers invest in processing facilities for product development and market expansion"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}