{
  "id": 15359831,
  "title": "Five acres, diverse crops, 50 customers: How an Amritsar farmer built an organic business",
  "url": "https://urgent.news/2026/10/18/five-acres-diverse-crops-50-customers-how-an-amritsar-farmer-built-an",
  "topic": "world",
  "section": "World",
  "published": "2026-10-18T06:03:12.000Z",
  "source": {
    "name": "The Indian Express",
    "slug": "the-indian-express",
    "url": "https://indianexpress.com/article/cities/chandigarh/amritsar-farmer-jobandeep-singh-organic-farming-business-10926551/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Jobandeep Singh, a 32-year-old BTech graduate in mechanical engineering from Amritsar, has turned his land into a successful organic farming business. After returning to his village in Mala Khedi, he chose to focus on a diverse range of crops and integrated farming practices, including dairy, poultry, beekeeping, instead of following the traditional wheat-paddy cycle. His five-acre farm cultivates organic crops such as fennel, flaxseed, lentils, mustard, peas, vegetables, and basmati, as well as raising cattle. By employing a diversified cropping system and direct marketing to his 50 customers, Jobandeep generates a net profit of up to Rs 3 lakh per acre. His business model emphasizes daily involvement in crop management, livestock care, processing, and sales, which he markets under the brand Asees Natural Farm.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}