{
  "id": 1533285,
  "title": "AAGE International highlights importance of reliability, total cost in battery choice",
  "url": "https://urgent.news/2026/08/16/aage-international-highlights-importance-of-reliability-total-cost-in",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-16T21:00:00.000Z",
  "source": {
    "name": "Gulf Times Business",
    "slug": "gulf-times-business",
    "url": "https://www.gulf-times.com/article/731289/business/aage-international-highlights-importance-of-reliability-total-cost-in-battery-choice"
  },
  "original_language": "en",
  "account": "AAGE International has emphasized the critical factors businesses must consider when selecting batteries and power backup solutions for vital applications. Selvakumaran Selvaraj, managing director of the battery industry expert in the Middle East, pointed out that the true cost of a battery extends well beyond its initial purchase price. In situations where reliability is paramount, such as hospitals, data centers, fire alarm systems, telecom networks, and industrial facilities, Selvaraj stressed that dependable backup power is crucial for maintaining smooth business operations. He explained that a battery seldom draws attention until it ceases to function effectively. Consequently, businesses should not solely focus on the initial cost but should also consider the reliability and long-term performance of the solution. Selvaraj highlighted the importance of evaluating whether a battery will perform reliably when needed most, whether dependable technical support is available locally, whether replacement units can be provided quickly when necessary, and what the total cost of ownership will be throughout the battery's entire service life, rather than fixating on the purchase price alone. He cautioned that the cheapest battery can often prove to be the most costly decision due to premature failures, downtime, replacement expenses, and operational disruptions that can significantly inflate the overall cost of a power backup system. Selvaraj reiterated, \"Price matters. Reliability matters more.\" At AAGE International, Selvaraj emphasized that the company's strategy revolves around delivering dependable power backup solutions and providing comprehensive support to customers throughout the lifecycle of their systems. He concluded, \"Power is a promise. And promises should never fail.\"",
  "summary": "AAGE International has highlighted the importance of reliability, technical support, and lifecycle value when businesses evaluate batteries and power backup solutions for critical applications. With ...",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}