{
  "id": 15249159,
  "title": "Gene Schwam, Veteran Hollywood Publicist to Elvis Presley, Julie Andrews and More, Dies at 96",
  "url": "https://urgent.news/2026/10/17/gene-schwam-veteran-hollywood-publicist-to-elvis-presley-julie",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-17T17:28:07.000Z",
  "source": {
    "name": "Variety",
    "slug": "variety",
    "url": "https://variety.com/2026/film/news/gene-schwam-dead-publicist-elvis-presley-1236914812/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Veteran Hollywood publicist Gene Schwam, who represented top talent including Elvis Presley, Blake Edwards, Julie Andrews, Barbara Eden and Lenny Bruce, died Friday in Los Angeles after a brief illness. He was 96. Schwam co-founded Hanson & Schwam Public Relations with Adeline Hanson in 1955, establishing an independent publicity agency that would endure for decades. […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}