{
  "id": 15242433,
  "title": "How NBC Brought Live Musicals Back to Television",
  "url": "https://urgent.news/2026/10/17/how-nbc-brought-live-musicals-back-to-television",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-17T17:03:19.000Z",
  "source": {
    "name": "Variety",
    "slug": "variety",
    "url": "https://variety.com/2026/tv/news/sound-of-music-nbc-live-musicals-greenblatt-hairspray-1236914848/"
  },
  "original_language": "en",
  "account": null,
  "summary": "In 2011, NBC was in a rough shape. The network had struggled in the waning years under General Electric’s ownership. In January 2011, Comcast became the majority shareholder, and with it came a new leadership regime for NBC Entertainment, led by industry veteran Bob Greenblatt. One of Greenblatt’s big ideas to liven up NBC’s schedule […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}