{
  "id": 15224093,
  "title": "The Secret to Better B2B Content Isn’t More Polish. It’s More Personality",
  "url": "https://urgent.news/2026/10/17/the-secret-to-better-b2b-content-isnt-more-polish-its-more-personality",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-17T15:00:00.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/ethan-fixell/the-secret-to-better-b2b-content-isnt-more-polish-its-more-personality/91418623"
  },
  "original_language": "en",
  "account": null,
  "summary": "Nobody ever fell in love with corporate jargon.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}