{
  "id": 15215343,
  "title": "Stordalen tror AI vil føre til investeringer for «hundrevis av millioner»",
  "url": "https://urgent.news/2026/10/17/stordalen-tror-ai-vil-f-re-til-investeringer-for-hundrevis-av",
  "topic": "ai",
  "section": "AI",
  "published": "2026-10-17T14:40:47.000Z",
  "source": {
    "name": "E24 Norway",
    "slug": "e24-norway",
    "url": "https://e24.no/naeringsliv/i/w3bKzo/stordalen-tror-ai-vil-foere-til-investeringer-for-hundrevis-av-millioner"
  },
  "original_language": "en",
  "account": "Petter Stordalen, CEO of the Strawberry Group, believes that the use of AI will lead to massive investments worth \"hundreds of millions\" for their company. Rather than a revolution, Stordalen sees it as an evolution, stating that AI is a necessary step for businesses to remain competitive. Through its various subsidiaries, including advertising film company Verk and AI consulting firm Spinner, Strawberry Group has acquired a majority stake in these companies, with total investments amounting to hundreds of millions.\n\nThe CEO highlights the efficiency gains that businesses can expect from implementing AI, citing increased productivity and greater employee satisfaction. He also notes that the increased adoption of AI in sectors such as accounting and hotel operations is not a threat to jobs, but rather a means to handle more tasks with greater precision.\n\nStordalen is optimistic about the potential of AI in the advertising industry, where he believes Verk's technology can make film production more efficient and cost-effective. He emphasizes that savings from using AI can be redirected to more important investments, such as purchasing TV advertising time. Furthermore, he sees Spinner's technology as having the potential to revolutionize businesses that are at the forefront of adopting AI.\n\nRegarding concerns about job displacement due to AI, Stordalen is not overly worried, pointing out that while robot servers may not be a practical solution, AI can still help streamline other tasks. He shares a personal experience of using Google's AI assistant to schedule his blood tests, finding the service to be incredibly helpful. As AI becomes more affordable, Stordalen predicts that its use will increase across various industries, including healthcare, ultimately leading to more efficient services.",
  "summary": "Hotellkongen tror det vil gå betydelige midler til å investere i AI i selskapene hans de neste årene.",
  "key_points": [
    "AI adoption will increase efficiency, productivity, and employee satisfaction across industries.",
    "Stordalen sees AI as an evolution, not revolution, for businesses to stay competitive."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}