{
  "id": 15194727,
  "title": "Dubai introduces new guidelines for outdoor ads across the emirate",
  "url": "https://urgent.news/2026/10/17/dubai-introduces-new-guidelines-for-outdoor-ads-across-the-emirate",
  "topic": "world",
  "section": "World",
  "published": "2026-10-17T11:31:37.000Z",
  "source": {
    "name": "Gulf News",
    "slug": "gulf-news",
    "url": "https://gulfnews.com/uae/dubai/dubai-introduces-new-guidelines-for-outdoor-ads-across-the-emirate-1.500714177"
  },
  "original_language": "en",
  "account": "Dubai's Dubai Municipality has unveiled new guidelines to regulate outdoor advertising across the emirate, aiming to standardize advertising content while fostering creativity and maintaining the city's visual identity. The Advertising Content Regulation Guidelines for the Emirate of Dubai encompass various aspects of outdoor advertisements, such as written messages, images, logos, animations, promotional displays, and interactive elements. The framework is designed to ensure that advertisements blend harmoniously with Dubai's urban landscape and uphold its visual and cultural identity. Notably, the guidelines address the integration of digital technology and artificial intelligence (AI) in outdoor advertising, establishing unified standards to keep pace with evolving advertising formats. By doing so, Dubai Municipality seeks to enhance the city's visual appeal and overall attractiveness. Businesses and customers interested in accessing the Advertising Content Regulation Guidelines can reach out to Dubai Municipality's call centre at 800900 for further information.",
  "summary": "Dubai: Dubai Municipality has introduced new guidelines to regulate outdoor advertising across the emirate, setting common standards for advertisements to align with Dubai’s visual identity and urban landscape. The Advertising Content Regulation Guidelines for the Emirate of Dubai aim to improve advertising quality while encouraging creativity and innovation in design. The framework covers…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}