{
  "id": 15184623,
  "title": "PARCO Gunvor Limited Becomes the First OMC in Pakistan to Win a Blue Dragon for Best Campaign of Pakistan at Dragons of Asia 2026",
  "url": "https://urgent.news/2026/10/17/parco-gunvor-limited-becomes-the-first-omc-in-pakistan-to-win-a-blue",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-10-17T11:06:49.000Z",
  "source": {
    "name": "ProPakistani",
    "slug": "propakistani",
    "url": "https://propakistani.pk/2026/10/17/parco-gunvor-limited-becomes-the-first-omc-in-pakistan-to-win-a-blue-dragon-for-best-campaign-of-pakistan-at-dragons-of-asia-2026/"
  },
  "original_language": "en",
  "account": "PARCO Gunvor Limited has achieved a historic milestone by becoming the first Oil Marketing Company (OMC) in Pakistan to win the Blue Dragon for Best Campaign of Pakistan at Dragons of Asia 2026. This accolade was awarded in recognition of their impactful International Women’s Day campaign, #SplitTheTimeTax. The company also earned a Gold Dragon in the Small Budget Category, underscoring their ability to create meaningful communication that resonates with the Pakistani audience.\n\nThe campaign, developed under PGL’s Bangles of Strength platform, cleverly transformed the traditional symbol of glass bangles into a representation of the invisible labor that women often undertake. By associating the familiar sound of bangles with the ticking of a clock, the campaign effectively highlighted the countless hours of work that women perform behind the scenes. This innovative approach not only raised awareness about the issue but also spurred action, prompting households and communities to actively share responsibilities and contribute towards gender equality.\n\nThis win marks a significant milestone for PARCO Gunvor Limited, demonstrating their commitment to purpose-led communication, cultural relevance, and creative innovation. As a progressive energy and mobility company, the company remains dedicated to empowering women, fostering inclusivity, and promoting sustainability across Pakistan. Through continued focus on innovation, customer experience and community engagement, PGL aims to go beyond conventional mobility solutions and play a vital role in uplifting the communities it serves. Progress is achieved when awareness transforms into action, ensuring that women’s contributions are acknowledged, their voices are heard, and their active participation drives lasting change.",
  "summary": "PARCO Gunvor Limited secured the Blue Dragon for Best Campaign of Pakistan, alongside a Gold Dragon in the Small Budget … Read More The post PARCO Gunvor Limited Becomes the First OMC in Pakistan to Win a Blue Dragon for Best Campaign of Pakistan at Dragons of Asia 2026 appeared first on ProPakistani .",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}