{
  "id": 15166003,
  "title": "Tusenvis av plakater mot norskeid oppdrettslaks i London",
  "url": "https://urgent.news/2026/10/17/tusenvis-av-plakater-mot-norskeid-oppdrettslaks-i-london",
  "topic": "business",
  "section": "Business",
  "published": "2026-10-17T08:48:37.000Z",
  "source": {
    "name": "E24 Norway",
    "slug": "e24-norway",
    "url": "https://e24.no/hav-og-sjoemat/i/n9m4MQ/tusenvis-av-plakater-mot-norskeid-oppdrettslaks-i-london"
  },
  "original_language": "en",
  "account": "Since last week, Project Slingshot has launched an eight-week campaign against Norwegian salmon farming in London, placing over 5,000 posters on London's underground trains. Daily, more than 4 million people travel on these trains. Along with videos and a website, the campaign exposes Norwegian salmon farming giant Mowi and Scottish Sea Farms (owned by Salmar and Lerøy) as part of a \"hall of shame.\" Abigail Penny, the leader of animal rights organization Animal Equality, says foreign companies exploit Scotland's waters and profit from it. Penny is particularly concerned about the destruction of aquatic life, high mortality rates, the threat to seals, and the lack of public oversight. She believes the public deserves to know what's happening, calling it a \"scandal.\" The campaign claims that all Scottish salmon sold in supermarkets comes from overcrowded, unsanitary industrial farms where parasites and infected salmon thrive. The campaign also criticizes the use of chemicals and antibiotics and damage to the environment. People are now urged to stop buying salmon, especially from supermarket chain Marks & Spencer (M&S), which markets itself as sustainable. M&S denies the allegations, stating their salmon is produced with high welfare standards, low fish density, independent control, and medicine used only when necessary. \"Without farming, this vital protein source would not be available to millions of British families. M&S salmon is produced responsibly in line with the highest standards of fish welfare and meets the industry's highest standards,\" a press contact for M&S wrote to E24. Neither Salmar nor Lerøy responded to requests for an interview, but Scottish Sea Farms issued a statement: \"We are committed to sustainable farming with the highest fish welfare and welfare standards and the lowest density.\" \"To meet the demand for Britain's most popular fish species, we must farm salmon responsibly, in conditions as close to the fish's natural environment as possible.\" Mowi, the largest salmon producer in Scotland, has not responded to E24's inquiries. The campaign also criticizes the marketing of salmon as if it's grown in an idyllic Scottish landscape. Penny says the industry deliberately hides the truth and presents itself as idyllic and natural. In reality, it's far from that image, she says. Penny feels a major shift is coming, as media attention builds and a turning point approaches. Chris Packham, known for his BBC nature programs, is also participating in the campaign and has contributed to widespread media coverage in Britain. Opposition to salmon farming in Scotland has grown in recent years, following high mortality rates and revelations of severe animal welfare violations in undercover films showing sick, injured, and dying salmon. According to the latest Scottish government figures, based on the 2023 slaughter data, 31.2% of farmed salmon were culled, a slight improvement from 38.2% the previous year. The campaign is financed by the umbrella organization Global Salmon Farming Resistance, which is backed by 140 different organizations. The exact amount of money spent on the campaign is unknown.",
  "summary": "Norskeide laksegiganter i Skottland anklages for grove dyrevelferdsbrudd.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}