{
  "id": 15153850,
  "title": "When Steve Jobs told Apple employees: Nike sells shoes, but never talks about product",
  "url": "https://urgent.news/2026/10/17/when-steve-jobs-told-apple-employees-nike-sells-shoes-but-never-talks",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-10-17T06:48:50.000Z",
  "source": {
    "name": "Times of India",
    "slug": "times-of-india",
    "url": "https://timesofindia.indiatimes.com/technology/tech-news/when-steve-jobs-told-apple-employees-at-a-town-hall-nike-sells-shoes-but-they-never-talk-about-/articleshow/135009200.cms"
  },
  "original_language": "en",
  "account": null,
  "summary": "Steve Jobs returned to Apple in 1997 after being fired in 1985, prioritizing the brand's reinvention. He sought inspiration from Nike's advertising strategy that emphasized values rather than products. Jobs articulated that Apple’s core belief centers around passionate individuals who can create positive change. He emphasized the importance of clear communication in a noisy world where companies…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}