{
  "id": 15123345,
  "title": "Could Shopify Stock Repeat Amazon's Run Since 2007?",
  "url": "https://urgent.news/2026/10/17/could-shopify-stock-repeat-amazons-run-since-2007",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-10-17T04:57:02.000Z",
  "source": {
    "name": "Motley Fool",
    "slug": "motley-fool",
    "url": "https://www.fool.com/investing/2026/10/17/could-shopify-stock-repeat-amazon-s-run-since-2007/?source=iedfolrf0000001"
  },
  "original_language": "en",
  "account": "Amazon shares soared over 50 times their original value since 2007, prompting questions about which e-commerce company could replicate that success. Shopify (SHOP), trading around $170, is an e-commerce software company nearing a new record for its stock price. Shopify's 2025 revenue hit about $13.3 billion, compared to Amazon's $14.8 billion in 2007. Shopify's growth has been impressive, with GMV (gross merchandise value) expanding 20% in 2023, 24% in 2024, and 29% in 2025. Shopify's free cash flow for the past year was around $2.4 billion, more than double Amazon's 2007 free cash flow of $1.18 billion. Shopify's margins appear more aligned with a software company rather than a retailer, with Shopify processing 68% of GMV in the second quarter, up from 64% a year earlier. Shopify's market value is about $218 billion, or around 92 times the free cash flow it generated in the last 12 months, compared to Amazon's market value of nearly $39 billion or around 33 times its free cash flow in 2007. The high valuation of Shopify suggests that investors are paying a significant premium for the expected growth, similar to Amazon's situation in 2007.",
  "summary": "The e-commerce platform is about as big now as Amazon was in 2007. But does the stock give buyers the same room to grow?",
  "key_points": [
    "Shopify's stock price nearing new record at $170.",
    "Shopify's 2025 revenue of $13.3 billion compared to Amazon's $14.8 billion in 2007.",
    "Shopify's 2025 GMV growth of 29%, more than Amazon's 2007 growth."
  ],
  "editors_take": "Shopify's software-driven margins and accelerating gross merchandise value suggest a high-growth trajectory that justifies the significant valuation premium investors are currently paying for its future expansion.",
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Nasdaq Markets",
        "title": "Could Shopify Stock Repeat Amazon's Run Since 2007?",
        "url": "https://urgent.news/2026/10/17/could-shopify-stock-repeat-amazons-run-since-2007-15131130",
        "published": "2026-10-17T05:17:02.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}